Updated: Dec 4, 2020
Don’t focus on your why. Focus on your customer.
OK, so you've probably seen a bunch of posts about sharing your why and why it’s so important.
Here’s the thing. Your potential customer doesn’t care that your ‘why’ is ‘flexibility’ or ‘to be a digital nomad’. You see, you are not the hero of their story, they are. It’s true. While it’s nice to share your desires to humanise yourself for your audience, just know it’s not what’s going to convert a prospect into a paying customer.
So, when sharing a why, it needs to be the why of your offer for your CUSTOMER. In other words, you need to focus on your customer.
Focusing on Your Customer
Here a few examples:
➡️ I manage your social media so you have high-quality content that not only entertains, but also generates warm leads for your offers.
➡️ I take beautiful photos of you so that your website and social media posts look on brand and attract the attention of your ideal client.
➡️ I write up your standard operating procedures so everyone in your team is on the same page and you don’t waste countless hours onboarding new team members.
See what I’ve done there? I’ve taken the focus off you, and put the focus on your customer by explaining ‘why’ your offer will help them. The why behind your offer is also your value proposition. It’s an affirmative statement addressing your customers’ problems. This appeals to your customers’ intrinsic motivators.
And here’s my why...
I help you succeed in your business so that you can live a life on your terms.
Now it's your turn. I would love to hear your why behind your product or service (with a focus on your customer!).