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What to look for when hiring a Business Coach


Woman sitting with laptop overlooking a busy street
What to look for when hiring a Business Coach

Hiring a Business Coach can be a little daunting. Perhaps you've been thinking about it for some time now and you're not quite sure where to start.


You are spoiled for choice when it comes to the number of Business Coaches out there. And sometimes that can be the problem.

I've tried to make this is as simple for you as possible, so you're equipped with a solid understanding of what to look for when hiring an Online Business Coach.


Let's first begin by defining, what is a Business Coach?


A Business Coach supports and works with the Business Owner to help them get from where they are today, to where they want to be in the future. A Business Coach helps their client's to clarify their vision, their goals and their challenges, Because running a business is very much intertwined with our personal lives, a Business Coach ensure the Business Owner's goals are in alignment with what they want personally.


They help their clients develop an actionable plan, as well as supporting them with accountability and acts as a sounding board as the Business Owner takes action to implement the business plan. Business Coaches will work in partnership with the Business Owner and use an extensive toolkit to help them reach their goals.


What should you look for when hiring a business coach?


The Business Coach works with your type of business


Business Coaches typically specialise in different industries and niches. And it will be clear by reading their website or social channels who the coach works with and if they can help you. For example, I work mostly with service based businesses who are in the growth stage (messy middle).


The Business Coach represents what you desire


If you are looking for freedom and flexibility, there would be no point in working with a Business Coach who has hustle and work harder ethos. You can get a strong sense of what the Coach stands for by reading their website copy, reading their social posts and watching behind the scenes content i.e. on Instagram Stories.



The Business Coach has the experience & expertise to help you overcome your current challenges and get you to where you want to be⁣


You want your Business Coach to have the expertise to help you overcome your challenges. Do they have proven skills to help you reach your goals. Do they work with similar businesses to yours? Do they have social proof on their website and socials by way of testimonials? Do they have content that proves and showcases their knowledge (blog, podcast, video show)? Can they articulate HOW they get you results and what they do to support their current clients?


The Business Coach has a program that's going to work for you


Every Business Owner has different needs. Spend some time considering what sort of support you want / need to help you with your business and find a Business Coach that offers this type of program i.e. 1:1, group, once off, ongoing⁣.


The Business Coach is in alignment with you⁣ (shared values)


This is a big one. If you’re not aligned with your Business Coach or they are not on the same wave length as you, you'll struggle to get the most out of the experience⁣. All coaching relationships are founded by trust. Your Business Coach is the person you share all the nitty gritty of your business with. They are the person who will support you through your worst and cheer you through your best. And trust and connection is the essential foundation for this. In addition, knowing that your Business Coach shares similar values and is in alignment with how you want to operate your business, will see you get the most out of your investment.


Hiring and working Business Coach is an important investment in your business.


Working with a Business Coach is a truely transformative experience (not just for your business but for you personally).⁣

My philosophy is that I toggle between Business Coach & Consultant (drawing on a toolkit I developed as a senior leader in my career). I believe sometimes you need the strategy and tactics and other times you have the answers within and simply need help bringing them out. Every client and business is unique and so I work with Business Owners to organize their thoughts and create a plan to see their goals through (avoiding a cookie cutter approach). ⁣

If you think I might be the right coach for you and your business, please take a look at my coaching services. When you apply we will book in for a complimentary clarity call to answer all your questions and determine if we are the right fit.




Kristy Robinson, Business Coach
About Me:

Hi, I'm Kristy, I'm a Business Coach based in Brisbane, Australia. I'm deeply passionate about helping Online Business Owner's achieve their own version of success. I provide 1:1 Business coaching, to Business Owner's in the Messy Middle. And believe whole heartedly that having a Business Coach is what gives you a competitive edge. As your coach I support you to overcome challenges quickly, uncover blindspots and make decisions quickly and with clarity. all of this keeps you moving forward and maintaining momentum. As your Business Coach, my role is to help you organise and formulate your ideas, turn them into a goal and then into an actionable plan! When not working with my clients, I'm producing this podcast (of course), I'm raising two children, with my husband Trent.




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