The one thing NOT to do in your business
I am passionate about helping you build a successful business on your terms, your way.
You can build a business with ease and simplicity but there are no shortcuts to building a successful brand.
In this episode, I unpack the one thing that will undermine your success and your ability to grow your business your way - copying.
This is not necessarily an easy conversation to have, but I do think it’s an important topic to address. Often, copying is unintentional. You may not even realise it has occurred. In this episode, we explore the effects that copying has, both on your business and on others in your industry.
I also highlight the ways it can happen and how you can avoid it, in order to ensure you are building your business, your way.
How do you become really intentional about not absorbing other people’s ideas and concepts? I highlight the importance of looking inward, not outward. And how having a strong mission, plan, goals and roadmap will help you stay on your own track, true to your own vision.
This conversation is a big one, but it’s important to keep in mind that competitors aren’t bad and copying can happen accidentally. You have an incredible opportunity. You get to build a business on your terms and you get to design a business that aligns and attaches to your vision.
Topics We Covered:
[1:56]: Change follows awareness. When you have a blindspot, you cannot move forward or create positive change in your business. What is this one thing? It is copying your peers.
[3:00]: We all know that copying is not good - learnt from an early age. But often copying is unintentional. You may not realise it’s even occurred. I will share examples on how it manifests, and effects it has on your business and peers.
[3:49]: We unpack the effects of copying or taking creative cues from others in your industry on your business.
[4:41]: If you truly want to build a business that is yours, looking at other people in your industry is not going to help with that.
[4:49]: You can’t be a leader if you’re always a step behind everyone else. Being a leader is trailblazing and showing up as your authentic self.
[5:51]: Reverse engineering what you think is someone else’s strategy is not a strategy. There are so many nuances to building a successful brand.
[6:43]: You don’t know who in your audience has seen, heard or experienced the original work. This can then impact how they experience your brand, comporose it and corrode trust.
[7:13]: It also can show that you don’t trust yourself.
[7:43]: When you are looking at someone else for cues, you are not designing your business from your vision. Your vision, mission and values can only come from within.
[8:22]: I don’t think anyone intentionally copies anyone else. I share with you some of the ways you may copy, without even realising it.
[9:50]: You may also be copying via websites. It’s very easy to get caught up in wanting your website to look similar to others in your industry.
[11:22]: The next one is content. Content comes in so many forms. Of course, no idea is original, but if you consume too much content from someone in your industry, you will inadvertently start to sound like them. If you want to own your own thought leadership, the best way to do that is to put your blinders on.
[12:53]: Look, feel, brand aesthetic - if you are trying to replicate the look of someone else’s brand it can look disingenuous.
[13:45]: How do you become really intentional about not absorbing other people’s ideas and concepts? Lean inward.
[14:16]: Get really good at ideating and designing.
[14:43]: Know your business bedrock - where are you headed? What is your mission, the purpose of your business? What values do you have? If those are the foundation of your business then you will not need to go elsewhere to get your ideas.
[15:14]: Set goals and have a plan. When you’re setting the goals, and you have a roadmap for how you’re going to get there that will help you achieve what you want to achieve without looking outward.
[15:56]: Inspiration can easily turn into influence and that can result in inadvertent copies. Lean into your strengths.
[16:32]: Hire a coach, get support to help you achieve what you need to achieve what you need to achieve in your business. A good coach will help amplify what’s within you. Our job is to provide tools and strategies.
[17:34]: Competitors aren’t bad and copying can happen accidentally. You get to build a business on your terms, you get to design a business the way you want it, you get to build a business that aligns and attaches to your vision. Design offers around your strengths. You do not need to look outside. The answer is not over there, it’s in here.
[18:30]: The impact on those who have been copied - it’s a really icky feeling.
[19:46]: It’s important to consider the full impact that copying can have.
[20:09]: I hope this message can resonate - even if it’s the prompt to look in, not out.
Links and Resources
Previous episodes mentioned:
Connect With Me:
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Work with me: 1:1 Business Accelerator Program
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Connect on Instagram: https://www.instagram.com/kristyrobinson_consulting
Connect on LinkedIn: https://www.linkedin.com/in/brisbane-business-coach/
About your host, Kristy
Hi, I'm Kristy, thank you for tuning in to the Run Your Business Like a Boss Podcast. My purpose for the podcast is to help Business Owner’s in the growth stage of business (messy middle) have a sustainable business, they love.
I’m an online business coach, based in Brisbane, Australia. I provide 1:1 business coaching, to Service Based Online Business Owner's and a group coaching program commencing in 2022. I believe whole heartedly that having a Business Coach is what gives you the competitive edge. As your coach I support you to overcome challenges quickly, uncover blindspots and make business decisions with confidence and clarity. All of which keeps you moving forward and maintaining momentum.
As your Business Coach, my role is to help you organise and formulate your ideas, turn them into a goal and then into an actionable plan! All while meeting you where you're at and providing you relevant tools and support along the way.
Thank you for tuning in to the Run Your Business Like A Boss podcast!