[1:51]: Today we’re going behind the scenes on my brand refresh. I’m excited to help our boss who’s listening for ways they can uplevel their brand strategy.

[2:43]: Starting out with a DIY brand for service-based businesses is a good way to get the ball rolling, however this differs between service-based business owners and e-commerce brands.

[3:50]: Slyvie shares signs that it’s time to uplevel your branding, and when you might consider a rebrand.

[5:14]: Effort needs to be put into brand foundations and brand strategy.

[5:42]: A branding refresh can be important as you evolve your business from working with a range of clients to a more specific, targeted client base.

[6:35]: Sylvie runs through the benefits of investing and upleveling your branding. A major standout for Sylvie is falling back in love with your brand and being really proud of it.

[7:26]: A brand can be used to change the kind of clients you attract and inspire them to action.
[8:30]: Having a strong brand, with a developed style guide ensures cohesiveness across your collateral.

[9:42]: Another common reason people invest in a rebrand is if they have a new product or suite of services that they need to tie together.

[10:53]: Unless you come from a design background, or have an understanding of branding strategy, it can be very difficult to DIY successfully. Brand architecture requires a specific skill set.

[11:32]: I already understood my brand story, messaging and ideal client, so my goal in rebranding was focused on elevating and maturing my brand.

[12:21]: Slyvie steps us through her process when undertaking a brand refresh. Syvie explains it moves from a brand questionnaire, brand strategy, mood board, design concepts through to a roll out of collateral and style guide.

[14:11]: What it felt like to start using my new brand and how the style guide took away the overwhelm.

[15:31]: Sylvie concentrates on ensuring that the process is user-friendly and easy to use and navigate, which makes the brand refresh a breeze.

[16:46]: How a website refresh is rolled out - it was game changing! Sylvie helped with structural changes that have made life simpler, as well as some SEO aspects.

[18:30]: Wix is flexible but the number of options available to you can make it overwhelming. [19:52]: Knowing I was working with just one person, made the whole process so much easier, and meant the website married up with the style guide really beautifully.

[21:09]: Sylie runs through the kinds of businesses that she works with - small businesses, e-commerce, service-based businesses, with a passion for ‘do good’ businesses.

[22:17]: If you don’t feel aligned with your branding, then that’s a good sign to think about a brand refresh.

[22:45]: Going through a brand refresh at this point, in the messy middle, gives you such an opportunity to leap frog again, and the confidence to go bigger, bolder and make more impact.

[23:13]: A brand refresh can either bring you business up to meet you where you are, or get you to the next stage.

[23:37]: Sylvie shares where to find her online.

[24:06]: I hope this conversation has given you an overview of what the process looks like as well as food for thought when it comes to your own brand and visuals.