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Not sure why you need an Ideal Client Avatar? Trust me when I say, once you get clear on who your ICA is, most other things across your business WILL fall into place.
Not sure where to start, in this workbook, you will be guided through a series of question prompts to get you thinking about things you never even considered!
If you feel out of alignment, it's probably because you are playing a guessing game. It begins first with being clear on who you are helping and serving. It's not about you, it's about them.