[00:01] Our special guest today is Mel Daniels - a content strategist, coach and speaker helping business owners get visible and market their business in a genuine way.

[2:05]: Why is content marketing so important for business owners?
1) It showcases your brand, personality and beliefs
2) it moves the ideal client through the client journey

[4:06]: There are many different elements that go into making an amazing content strategy. The strategy is framework, which provides focus, which leads to purpose, which results in actions.

[4:38[: A content strategy is like a recipe, that can be tweaked and has flexibility.

[5:20]: A content marketing strategy thinks about what you want to achieve, your ideal client and their transformation, audits your strengths, time, resources and energy, maps the client journey, identifies opportunities and tracks outcomes.

[6:53] Mel emphasises that the most important part of the strategy is you - knowing who you are and what you believe in.

[8:05]: It’s important to be really clear on your specific objectives in your strategy.

[8:50]: Knowing your ideal client’s problems and desired outcome or transformation is so important for any business decision. Be a client-centric organisation.

[10:26]: Thinking, feeling and doing helps understand your ideal client.

[11:33]: How can content marketing be simplified for business owners in the messy middle? Mel reveals it’s all about not trying to do #allthethings.

[13:16]: You are the expert of your business and your life. When we acknowledge and accept that fact everything flows so much more easily.

[15:03]: There is a lot of noise out there at the moment around reels. Mel shares how shifting from transactional to relational means we only attract the followers that love you and resonate with you, and who are therefore more likely to buy from you.

[16:43]: How do you stand out? Mel’s advice is to not get caught up in worrying what your competitors are doing.

[20:07]: When you become confident in the person you are, you come into a whole new level of power, which then permeates through into your  business.

[21:23]: Mel shares how people often really struggle with messaging. However, the bit that’s missing from most people’s messaging is the YOU - what is it that makes you unique and different, what is your thought leadership?

[22:16]: There’s a lot of hoo-haa around instagram at the moment. Mel gives her perspective.

[25:30]: It’s easy to forget that not everyone on Instagram is a business owners. The platform has to do what’s right for their entire audience base.

[26:02]: How do you safeguard your business against changes? Mel advices not to rely on one single platform - use the entire content ecosystem. She shares the easiest way of doing this.

[27:17]: You can use one piece of content across many platforms - it’s all about simplification and ease.

[27:59]: Mel shares her tips around lead magnets and getting clients onto your email lists.

[29:47]: The importance of trust around lead magnets.

[30:52]: If we approach our content marketing from a human, relationship perspective - that will really change everything we do across our entire content marketing strategy.

[31:24]: Mel’s ONE thing she thinks you should have in place as part of your content marketing strategy.

[33:14]: Mel’s four main messages for her audience all stem from her beliefs - what she believes to be true in her industry, and what she stands against.

[34:30]: Mel lets us know where you can find her.

[35:30]: Mel has a membership group, The Content Effect, where she supports business owners just like yourself to be visible with their own content marketing.

[36:12]: If you’re keen to learn more about how I can support you to run your business like a Boss check out kristyrobinson.com.au