[2:50]: Pinterest has evolved since it first launched, especially in the last 5 years. There are many businesses using Pinterest to drive growth, drive traffic to their website, grow their email list and produce sales.

[5:42]: 95% of searches on Pinterest are unbranded. It provides a great opportunity for small businesses to be discovered.

[7:30]: Service-based businesses can connect their content with their Pinterest traffic and create a funnel. Get in front of your ideal customer to get them to your website and on your email list so that when they’re ready to buy they know your business well.

[9:25]: Erica’s favourite thing about Pinterest is that it’s an evergreen platform. Your content and products you share will last forever until you manually take them down.

[11:22]: The top trend for service-based businesses using Pinterest is Idea Pins. There are 5 pin types on Pinterest and an Idea Pin is similar to an Instagram story but it doesn’t go away after 24 hours and continues to grow over time.

[13:05]: Another trend is the shop aspect where Pinterest has the ability to connect a shop.

[14:03]: You can repurpose your Instagram stories for Pinterest Idea Pins. When you use video in your Idea Pin, it goes even further.

[16:25]: The more engagement your content has, the more it’s going to be shown.

[18:14]: If you’re just starting out with Pinterest, the key is consistency. As long as you’re consistent you’re teaching Pinterest that you’re constantly pinning within your schedule. It should not take longer than 5 hours per month to implement a well-thought-out Pinterest plan.

[19:46]: Go back and look at how much time you’ve spent on Instagram per day in the last week and check whether it’s actually driving traffic to your website.

[21:32]: Videos of your product/service or you talking about your product/service are very favourable for Pinterest (in the Idea Pin format).

[23:08]: Depending on how much time you have to spend, Idea Pins are a great place to start to get the most out of your time. Pinterest just announced that Idea Pins will be linkable to your website very soon.

[26:32]: Erica shares how we can learn from her. Her mini course Pinterest Plan On A Page makes getting started with Pinterest easy. Her new course coming soon is all about the strategy behind Pinterest - join the waitlist here!

[28:51]: Where to find and connect with Erica.

[29:54]: It’s really beneficial to spend your time wisely on Pinterest. Create content that is searchable for your ideal client and save time by not engaging with your audience.

[30:32]: I’ve been testing Erica’s strategy and her concepts around Idea Pins. My Pinterest analytics have shown over a 680% increase in the two weeks since I started taking Erica’s advice!