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3 reasons not to model your services from others in your industry
Today I want to talk about something I see frequently online - the ‘ditto’ approach. This is where new business owners will use someone else’s services, programs or products as a foundation to build their business. While this method might feel safer in the beginning, it can lead to problems down the road and I want to share with you why.
In this episode, I’m going to run you through the 3 reasons not to model your services from others in your industry. I understand that when you start your business you'll engage in market research by examining what others in your industry are doing. It can then be tempting to leverage other people’s offers as the base for your own programs, products and services.
But there are 3 big business reasons not to go down that road that I want you to reflect on today.
Inside my private 1:1 coaching programs and the Run Your Business Like A Boss Academy, we do a lot of work together to rebuild your business foundations for the next chapter of your business. We’re not just designing offers, we explore your whole business structure including your goals, niche, business values, unique proposition, strengths and more.
There is so much that goes into building a strong business that is unique to you and the service you’re offering. When you come out of the start-up stage, you have an incredible opportunity to level up your business. Work to let go of all the noise of everyone else in your industry and design your offers and services from a blank canvas that incorporates your goals, strengths, values and the problem you’re solving for your clients.
After listening to this episode, if you want to find out more about how we address all of these building blocks to uplevel your business for success, click on The 1:1 Business Accelerator Program and the Run Your Business Like A Boss Academy.
Topics We Covered:
[1:54]: I like to create inspiring and uplifting content that supports you to move your business forward as well as challenges your way of thinking.
[2:55]: Inside my 1:1 coaching programs and in the Run Your Business Like A Boss Academy, we work on rebuilding your business foundations for the next chapter of your business.
[3:20]: You may start your business with market research by examining what others in your industry are doing. You might then leverage other people’s offers for your own programs, products and services.
[4:20]: There are 3 big business reasons not to do this that I’ll explore today. #1 It’s not backed by your strategy.
[5:09]: Inside the Run Your Business Like A Boss Academy, we’re not just designing offers. We look at the whole business structure, including goals, niches, business values, unique proposition, strengths and more.
[6:02]: #2 You don’t know what work goes on behind the scenes to support those offers.
[7:06]: Designing an offer is one thing, but you also need to do the work to understand how you’re going to deliver those services.
[7:38]: #3 You want your services to play into your strengths and be part of building your business by design. Ideate and innovate from a blank canvas. You’ll address the unique challenges that your business is solving for your ideal clients.
[8:54]: When you do this, you’ll attract your ideal client who’s looking for a transformation that only you can provide.
[9:17]: Recap.
[10:14]: When you come out of start-up stage you have an incredible opportunity to level up your business. Let go of all of the noise of everyone else in your industry and design your offers and services from a blank canvas that incorporates the goals, strengths, values and the problem you’re solving for your clients.
[10:56]: I do all of this work with my clients inside my private coaching container, The Business Accelerator Coaching Program, and inside the Run Your Business Like A Boss Academy - we’ll be opening the final round for 2022 very soon!
[11:44]: If you want to build a business unique for you, head over to The 1:1 Business Accelerator Program and the Run Your Business Like A Boss Academy.
Links and Resources
Connect With Me:
Free Download: Ideal Client Avatar Workbook
Work with me: Business Strategy Workshop
Work with me: 1:1 Business Accelerator Program
Join the waitlist: The Run Your Business Like a Boss Academy
Visit the website: www.kristyrobinson.com.au
Connect on Instagram: https://www.instagram.com/kristyrobinson_consulting
Connect on LinkedIn: https://www.linkedin.com/in/brisbane-business-coach/
Mixed and edited by:
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About your host, Kristy
Hi, I'm Kristy, thank you for tuning in to the Run Your Business Like a Boss Podcast. My purpose for the podcast is to help Business Owner’s in the growth stage of business (messy middle) have a sustainable business, they love.
I’m an online business coach, based in Brisbane, Australia. I provide 1:1 business coaching, to Service Based Online Business Owner's and a group coaching program commencing in 2022. I believe whole heartedly that having a Business Coach is what gives you the competitive edge. As your coach I support you to overcome challenges quickly, uncover blindspots and make business decisions with confidence and clarity. All of which keeps you moving forward and maintaining momentum.
As your Business Coach, my role is to help you organise and formulate your ideas, turn them into a goal and then into an actionable plan! All while meeting you where you're at and providing you relevant tools and support along the way.
Thank you for tuning in to the Run Your Business Like A Boss podcast!