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Niche down to grow your business with Arlene Wise

Do you want to make your business simpler and easier?

Sounds silly, right? Of course, you do!

My guest today is the spectacular Arlene Wise, founder and owner of Wisely Works. Arlene is the leading expert for hair and make-up artists who wish to elevate their online presence and client interactions. She has designed a range of website templates and Dubsado CRM set-ups specifically designed for the hair and make-up professionals to help them deliver their amazing work.

Arlene is the perfect example of niching down and finding her ideal client.

In this episode, we’re exploring how to niche down to grow your business. Arlene shares what her business used to look like before she niched down, her journey to making the decision to zero in on her ideal client group, the benefits of niching, and giving yourself permission to simplify your business.

She advises you to not think about it as pigeonholing yourself, it’s about focusing in on a specific group of people to improve yours and their businesses.

If you’ve been wondering whether you should niche down in your business, this episode will help you decide.

Topics We Covered:

[2:57]: Arlene shares how her business looked when she started before she niched down.

[4:58]: Arlene started off in a generalist capacity working with different types of businesses. After working with one client that clicked, she started to find her ideal client.

[6:14]: Niching down wasn’t a smooth transition and Arlene struggled with it. She reached out to me and had a mentoring session where she gave herself permission to niche down.

[9:14]: Arlene became more referrable when she niched down and clients had clarity around what she was offering.

[10:11]: Niching has made everything in Arlene’s business simple. The marketing, branding and content have a single zero in point. She also became known and built herself up as an authority in the industry.

[11:26]: When you’re speaking directly to an ideal client on social media, they stop scrolling and zero in on you.

[12:10]: Arlene advises everyone to give themselves permission to niche down.

[13:41]: Where to find Arlene.

Links and Resources

Tune in today on

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About your host, Kristy

Hi, I'm Kristy, thank you for tuning in to the Run Your Business Like a Boss Podcast. My purpose for the podcast is to help Business Owner’s in the growth stage of business (messy middle) have a sustainable business, they love.


I’m an online business coach, based in Brisbane, Australia. I provide 1:1 business coaching, to Service Based Online Business Owner's and a group coaching program commencing in 2022. I believe whole heartedly that having a Business Coach is what gives you the competitive edge. As your coach I support you to overcome challenges quickly, uncover blindspots and make business decisions with confidence and clarity. All of which keeps you moving forward and maintaining momentum. 

As your Business Coach, my role is to help you organise and formulate your ideas, turn them into a goal and then into an actionable plan! All while meeting you where you're at and providing you relevant tools and support along the way.


Thank you for tuning in to the Run Your Business Like A Boss podcast!

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