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Follow-up cold leads like a boss!

It can feel uncomfortable to follow up on past enquiries. Many business owners wish they could skip over the follow up and sales side of their business because it feels pushy. So today, I wanted to share a mindset shift that will give you the kick to follow up with ease and provide an amazing client experience.

In this episode, we’re going to explore the key to following up with customers with confidence. I’m talking about past or cold leads - the ones many people hate to call. I’ll help you reframe the nature of follow up so you can pick up the phone knowing you’re about to help your client in their buying journey.

I used to work in sales and sales leadership between businesses and I absolutely love sales - so I may be alone there! But I want to share my story, experience and mindset so you can start loving it too.

Firstly, follow up is not about you - it’s about your prospective client. It leaves your client feeling valued and shows them that you’re there to help them get good results which all adds to a positive client journey.

If you change your mindset to focus on your client and stop worrying about the outcome, you’ll never be apprehensive about following up with a customer again.

Topics We Covered:

[0:01]: Are you uncomfortable following up on past enquiries?

[1:58]: Have you heard the phrase “The fortune is in the follow up”?

[2:34]: I previously worked in sales and sales leadership between my two businesses and love the selling and sales process.

[3:27]: I’m not talking about social selling, following up warm leads or website enquiries. I’m discussing the cold and past leads.

[4:00]: I share a story about buying an investment property in Brisbane and how the buyer's agent used great follow up methods to show me how he was invested and cared about our journey.

[12:06]: Follow up is not about you, it’s about your prospective client. Take the outcome off the table and flip it to viewing follow up as good customer service. You’ll no longer feel icky or pushy when following up with clients because it’s not about you.

[13:55]: You don’t take action, even when you have the tools, because you’re making it about yourself.

[14:46]: Recap of key points.

[16:01]: Remember that you’re dealing with humans. Every human needs different things to make an informed decision.

[18:24]: Flip the fear of being pushy to confidence in being of service to your client and staying front of mind.

[19:36]: When you show your clients you care about them they will have faith in you.

[20:17]: When you change your mindset, everything changes.

Links and Resources

Connect With Me:

Doors Open for Run Your Business Like A Boss Academy.

Plan with Purpose Workbook | Kristy Robinson

Join me for a Business Strategy Workshop

Join my 1:1 Business Accelerator Program

Mixed and edited by:

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About your host, Kristy

Hi, I'm Kristy, thank you for tuning in to the Run Your Business Like a Boss Podcast. My purpose for the podcast is to help Business Owner’s in the growth stage of business (messy middle) have a sustainable business, they love.


I’m an online business coach, based in Brisbane, Australia. I provide 1:1 business coaching, to Service Based Online Business Owner's and a group coaching program commencing in 2022. I believe whole heartedly that having a Business Coach is what gives you the competitive edge. As your coach I support you to overcome challenges quickly, uncover blindspots and make business decisions with confidence and clarity. All of which keeps you moving forward and maintaining momentum. 

As your Business Coach, my role is to help you organise and formulate your ideas, turn them into a goal and then into an actionable plan! All while meeting you where you're at and providing you relevant tools and support along the way.


Thank you for tuning in to the Run Your Business Like A Boss podcast!

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