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Why you shouldn't be sharing YOUR why

As business owners, we must stay connected to our ‘why’ and our purpose. Thought leader, Simon Sinek, advocates to always start with your ‘why’ but I've found this concept is often misunderstood and I want to share my thoughts with you to help you find a deeper connection with your purpose.

In this episode, I’m exploring why you shouldn’t be sharing YOUR why. I’m a big fan of Simon Sinek and read all of his books. When I’m talking about your ‘why’, I mean your PERSONAL why and not your BUSINESS why.

I’ll discuss how these are different and why your audience simply doesn’t care about your personal ‘why’ as it doesn’t apply to them. Your business ‘why’ should always be about your clients, your purpose and your mission.

I’ll take you through an example using my own business to show you how these two statements are different so you can refine your focus on your business vision.

Ask yourself, why did you decide to start your specific business?

Topics We Covered:

[2:20]: I love going to live concerts and live events hosting thought leaders. I saw Simon Sinek live in Sydney in March 2017.

[4:20]: I wanted to share why I find his work is often misunderstood and why you shouldn’t be sharing your why with your audience.

[4:33]: The purpose of your business ‘why’ is why your business exists. If you can articulate and share your intrinsic ‘why’, your audience will be able to connect with it.

[5:24]: However, people often confuse their business ‘why’ with their personal ‘why’. Perhaps they want freedom, flexibility, travel and work but these are not your business ‘why’.

[6:54]: Simon’s work involves helping your clients connect to a deeper ‘why’ with your service offering, not you personally. However, if your personal ‘why’ ties back to your business, then it’s fine.

[8:08]: I’ll explore the example of my business to show you how these are different. I’m running my coaching business because I want my clients to build a sustainable and aligned business.

[9:16]: Think about why this business specifically?

[10:27]: My deep ‘why’ is rooted in my own story but my mission is for people to have a business they love.

Links and Resources

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About your host, Kristy

Hi, I'm Kristy, thank you for tuning in to the Run Your Business Like a Boss Podcast. My purpose for the podcast is to help Business Owner’s in the growth stage of business (messy middle) have a sustainable business, they love.


I’m an online business coach, based in Brisbane, Australia. I provide 1:1 business coaching, to Service Based Online Business Owner's and a group coaching program commencing in 2022. I believe whole heartedly that having a Business Coach is what gives you the competitive edge. As your coach I support you to overcome challenges quickly, uncover blindspots and make business decisions with confidence and clarity. All of which keeps you moving forward and maintaining momentum. 

As your Business Coach, my role is to help you organise and formulate your ideas, turn them into a goal and then into an actionable plan! All while meeting you where you're at and providing you relevant tools and support along the way.


Thank you for tuning in to the Run Your Business Like A Boss podcast!

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