How podcasting can help you grow your business with Brianna at Bamby Media
Before I took the plunge into hosting my own show, the world of podcasting seemed very intimidating to me. That was until I met Brianna from Bamby Media, who has made my journey not only so much easier, but exciting too.
Brianna is the owner of Bamby Media, a podcast and video production agency based in Brisbane and the company that supports me with my podcast. It’s a business that I’ve really enjoyed watching as it’s thrived over the last 12 months.
I’m so excited to have Brianna on the show today as we talk about some of the many benefits of having a podcast. Brianna shares her top 3 ingredients that make up a successful business podcast and some really valuable tips for anyone thinking about taking the plunge.
If you’ve been thinking about starting your own podcast, you’re going to get so much value out of this episode. Brianna shares some great tips and will give you a good understanding of what’s needed to start your own show.
Maybe this is all you’ll need to take the plunge yourself!
Topics We Covered:
[1:40]: Brianna introduces herself and her background in music[3:00]: The power of podcasting and how Kristy heard Brianna speak on another podcast, which helped her know she wanted to start her podcast[4:15]: Brianna talks about her father who is an entrepreneur and how he was never home enough. Brianna decided she wanted to make sure she structured things in a different way to make sure she was there for her kids.[6:05]: As parents, we can pave a path for our kids to know they can create something from nothing.[8:15]: Having a podcast opens you up to be more of who you are. Social media has a lower attention span but your audience can get to know you on a much deeper level through the audio experience.[10:30]: Nut out who you’re targeting and why you want to have a podcast. Have a message you want to share with an audience you know will want that message. Then plan it with a schedule with topics you want to talk about.[12:00]: From there, invest in a microphone. If you don’t have good audio, people will switch off. It doesn’t have to be expensive.[13:40]: Who are you targeting and are they listening to podcasts? Kristy talks about the research and content preparation she has done for her podcast.[15:45]: For new podcasters, Brianna gets them to record a trailer episode and write a script for their intro. The trailer episode is good practise.[17:00]: Having someone else in your corner gets you over the nerves and intimidation. Recording a trailer is exciting![19:20]: Brianna talks about the Let’s Get Launchy course which she will launch before the end of the year.[21:00]: The podlovers.com is a community for podcasters with a lot of valuable information.[22:15]: There are so many business podcasts so to make a successful one, you need to have quality gear.[23:00]: Keep the episodes short. Business people don’t have a lot of time, so make the episodes short and specific. Guest episodes can be longer.[24:00]: When you have a business podcast, have an area on your website where all those topics exist. Bring people back to your website to discover more about you.[24:57]: Recap of Brianna’s top tips[26:00]: Kristy’s website is really simple and Brianna’s team helps her update the backend.[26:30]: Having titles that are SEO friendly is super advantageous. There are so many benefits from a business perspective.[27:30]: Brianna talks about how Kristy smashing it and because she’s on a good package with Bamby Media, they are helping her in numerous ways.[28:20]: The time Kristy would spend editing herself, she allocates elsewhere in her business and focuses on creating high quality content.[29:20]: Kristy congratulates Brianna on how she has scaled her business.[30:00]: Brianna talks about how getting help was the biggest part of her business journey. If you’re a good leader, you can let people be who they are and Brianna has been very intentional about the people she has hired.[32:45]: The benefits of bringing someone into the team frees up your time to grow your business. Everybody brings something different to the table which benefits the business.[34:30]: Kristy shares how she has benefited from embracing the podcast world.[35:05]: Where to find Brianna
Links and Resources
Connect with Brianna:
Podcast: Pump Up Your Pod
Connect with me:
Mixed and edited by:
About your host, Kristy
Hi, I'm Kristy, thank you for tuning in to the Run Your Business Like a Boss Podcast. My purpose for the podcast is to help Business Owner’s in the growth stage of business (messy middle) have a sustainable business, they love.
I’m an online business coach, based in Brisbane, Australia. I provide 1:1 business coaching, to Service Based Online Business Owner's and a group coaching program commencing in 2022. I believe whole heartedly that having a Business Coach is what gives you the competitive edge. As your coach I support you to overcome challenges quickly, uncover blindspots and make business decisions with confidence and clarity. All of which keeps you moving forward and maintaining momentum.
As your Business Coach, my role is to help you organise and formulate your ideas, turn them into a goal and then into an actionable plan! All while meeting you where you're at and providing you relevant tools and support along the way.
Thank you for tuning in to the Run Your Business Like A Boss podcast!