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How to avoid Bright Shiny Object Syndrome

I’m so excited to be with you today for the very first episode of Run your Business like a Boss.

As a business owner, it can be overwhelming to navigate through the onslaught of advice from social media, family, friends and business peers. Often, that advice is pulling you further away from what’s actually important to you and your business.

In this episode, I share my 3 part framework to help you create a clear reference point to filter through all the noise. I break down some simple steps to help you grow your business from the inside out without getting distracted. I talk about anchoring into the bedrock of your business, setting long range goals, breaking them down and creating an action plan.

If you’re not sure what to do with all the advice out there, applying this framework will help you create a roadmap for moving your business forward in a discerning and intentional way.

Topics We Covered:

[1:20]: We’re talking about how to avoid getting caught in the trap of blindly following advice without considering how it actually applies to you and your business

[2:30]: Just because you can do something doesn’t mean you should

[3:30]: Step 1: Anchor into the bedrock of your business. This is your vision, mission and values.

[5:10]: Step 2: Set yourself a big annual or 6 month goal. Having long range goals in your business creates clear milestones toward achieving your vision.

[5:40]: Step 3: Break down the big goal into a smaller quarterly goal. Action plan for how you’re going to achieve this.

[6:20]: Recap of the 3 step framework

[6:50]: The framework creates a filter to be able to discern if advice aligns with your business. It helps you be strategic and deliberate with what you’re doing.

Links and Resources

Tune in today on

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About your host, Kristy

Hi, I'm Kristy, thank you for tuning in to the Run Your Business Like a Boss Podcast. My purpose for the podcast is to help Business Owner’s in the growth stage of business (messy middle) have a sustainable business, they love.


I’m an online business coach, based in Brisbane, Australia. I provide 1:1 business coaching, to Service Based Online Business Owner's and a group coaching program commencing in 2022. I believe whole heartedly that having a Business Coach is what gives you the competitive edge. As your coach I support you to overcome challenges quickly, uncover blindspots and make business decisions with confidence and clarity. All of which keeps you moving forward and maintaining momentum. 

As your Business Coach, my role is to help you organise and formulate your ideas, turn them into a goal and then into an actionable plan! All while meeting you where you're at and providing you relevant tools and support along the way.


Thank you for tuning in to the Run Your Business Like A Boss podcast!

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