Episode 35

Get started on LinkedIn with Kylie Chown

Are you using LinkedIn to its full potential? 


Many of us have a profile that we set up ages ago that just details our work history. But you can actually use LinkedIn as a business owner as another arrow in your quiver of social media platforms to reach a wider audience. 


In this episode, I’m chatting with the award-winning Kylie Chown, founder of My Digital Brand. Kylie is a LinkedIn strategist and social media trainer who was awarded Best Use of LinkedIn from the Social Media Marketing Institute, Mentor of the Year and Australia’s first Certified Social Media Crisis Advisor along with many other spectacular achievements. 


I worked with Kylie to set up my own LinkedIn profile and she helped me understand how to grow my audience and business using this remarkable platform. 


Kylie is listing her top tips and steps to set up a profile that stands out, generates sales, grows your audience and is SEO friendly. I’m so grateful to have her on the show today to share all her expertise with you!

Image by Vika Strawberrika

Topics We Covered:

[2:31]: Kylie describes why you should consider LinkedIn in your social media strategy. 

[3:12]: LinkedIn is the only social media platform that was set up for a professional capacity. Users come to the website with a different intention. 

[3:38]: 3 reasons people come to LinkedIn. #1 To validate someone. #2 For education. #3 To connect. 

[5:12]: Ctrl Alt Delete by Mitch Joel, highlights what we learn about people online becomes an anchor point. 

[6:22]: 3 things to focus on with Linked In. #1 Your profile. If your ideal audience read your profile, would it adequately represent you? 

[6:58]: #2 Content. There is a great opportunity to get visibility on organic content. 

[7:24]: #3 Start to grow your network. 

[8:54]: If there’s a disconnect between your LinkedIn and your website, the client may never contact you. 

[10:23]: Be very clear in what you want to achieve in your profile. Everything must be outward-facing so you can show your ideal client how you can help them. 

[13:13]: Your profile is your foundation piece where everything branches off. 

[14:05]: Top tips to getting your LinkedIn profile SEO friendly. 

[16:38]: LinkedIn takes into account how active you are updating your page. 

[17:18]: Top 3 things to market yourself on LinkedIn. #1 Content. 

[18:16]: #2 Building a great network. 

[18:48]: #3 Think about your strategy. What do you want to get out of LinkedIn? 

[21:19]: Do one more step than you’re doing now. 

[22:56]: Where to find Kylie. 

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About your host, Kristy

Hi, I'm Kristy, thanks so much for joining me on the Run Your Business Like a Boss Podcast. . I'm an Online Business Coach, based in Australia. My greatest purpose is to support service based Online Business Owner's as they achieve their version of success.


I provide 1:1 business coaching, to Business Owner's in the Messy Middle. And believe whole heartedly that having a Business Coach is what gives you a competitive edge. As your coach I support you to overcome challenges quickly, uncover blindspots and make decisions quickly and with clarity. all of this keeps you moving forward and  maintaining momentum. 

As your Business Coach, my role is to help you organise and formulate your ideas, turn them into a goal and then into an actionable plan! All while meeting you where you're at and providing you relevant tools and support along the way.

When not working with my clients, I'm producing this podcast (of course), along with raising two children in Brisbane, Australia, with my husband Trent. I'm also pet mamma to Chia (my double doodle), our  birds Sunny and Skyla, chickens biscuit and Layer, and the bees.