Episode 02 

Revenue is just ONE metric for success

If your business isn’t making money, there’s only so long you can keep going but there’s certainly more to having a successful business than just revenue. I want to break the dogma that says profit is the only key to success. Having an aligned and intentional business and sticking around for the long haul is about so much more.
 

 

In this episode, I unpack 4 indicators that, alongside revenue, are important metrics for success. I talk about optimising your business so you’re not responsible for all the things, and having a multi-prong strategy when it comes to generating new business. 
 

 

I discuss setting tangible goals around the customer experience process, focussing on having loyal and raving fans, and being more strategic and less reactive in your business to help you be in the driver’s seat.
 

 

There is so much value here for you today. I look forward to hearing your key takeaways and how you’re implementing them into your business.

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Topics We Covered:

[0:40]: I call BS on the ideology that revenue is the only way to measure success and target to form goals upon

[2:00]: What is a sustainable business?  You don’t want to be like a one hit wonder.

[3:40]:  #1 Your business model. Is it dependent on you doing 100% of the work? If you’re growing your business, you need to sit within your zone of genius. 

[5:15]: Use technology to automate, systemise and streamline tasks that don’t need a human touch

[5:40]: Stick with tasks that sit within your zone of genius and outsource everything else. This will be a process. 

[6:50]: #2 Your lead generation. How you attract your leads is almost as important as the revenue itself. Consider having a multi-prong strategy

[8:00]: Take some time out to consider where your ideal client will be spending their time and looking for the solution to the problem you can solve.

[8:50]: #3 Loyal and raving fans. Focus on the 4 R’s: Repeat business, Referrals, Reputation, Results for the client. It’s all about happy customers.

[10:00]: #4 Be strategic instead of reactive. To be a true leader in your industry, you need to be going first and not looking at what everyone else is doing. This requires planning. 

[11:40]: Recap of the 4 indicators to a successful business

Links and Resources

Tune in today on

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Hi, I'm Kristy - your host!
Nice to see you here.

Thank you for joining me on the podcast. I have over two decades of business experience spanning state level sales leadership, marketing and corporate business support. I've also founded and grown two small businesses of my own. 

On a personal note:

I am mum to Willow and Zeke, wife to Trent and dog mamma to Chia.